The purpose of an election campaign is to maximise the vote for the
candidate(s) you are supporting. To explain how the parties do this
it is helpful to look backwards from the Election Day itself see what
steps are needed to achieve this.
On election day you need to know which voters have already voted and
which of those who if they vote will vote for you have not yet voted.
You can only know which voters intend to vote for you if you ask them;
this is the purpose of canvassing.
During the campaign you need to ask voters if they'll vote for you and
if they say they will you need to keep a record of this.
You can only know if someone is a voter or not by checking the electoral
register. This is where you campaign really starts.
Continue to Starting Point....