release is the easiest way to get a story into the papers. In essence
all you need to do is write the story you want printed but a press releases
follows the 5W’s and an H pattern which is Who, What, Where, When,
Why and How.;
is doing What;
Where are they doing it;
When are they doing it (or did it);
Why did they do it;
How is it to be done;
Then follow up with a quote.
of this would X Party candidate Joe Smith is to visit X old people’s
home on Tuesday. The Old People’s home has been threatened with
closure and Joe wants to demonstrate his solidarity with the residents.
Joe will speak to residents outlining his plans to keep the home open
if elected and listen to the concerns of residents and staff.
Joe Smith said, “xxxxxxxxx”
is very important as it gives the appearance when it is printed in the
paper that the journalist was actually there and spoke with the candidate
rather than just copied the text of an emailed press release.
Releases should have your press officer’s contact details so that
if the press want to ask any question they know where to go, but most
importantly it should be very clear where the press release came from.
Hard copy press releases must be on campaign headed paper, electronic
ones attached as word documents, PDF files or something similar, but
must contain your imprint (see Leaflets
for details of an imprint). If in doubt ask you local papers what format
they would prefer them in as there’s no point sending them a file
they can’t open.
Continue to Eve of Election....